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THIS is what Trump thinks of plant-based food.


We were delighted to help plant-based brand, THIS, promote their delicious products with a little help from one of the world’s most outspoken critics of all things ‘fake’.


The idea shows the power of having the ability to act quickly as a brand in order to react to topical events with simple and disruptive ideas. THIS creates plant based bacon and chicken, there aren't many more opinion splitting food products out there, so making them a part of the US election made sense. Anecdotally Donald Trump isn't much loved within the THIS' target audience, so for every one customer they've annoyed they'll have gained the respect of 100 others

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