Our in-house production company, Studio Yes, needed to hire, so we decided to do what we do best - create something to be seen and talked about. Our little jobs ad got viewed over 100 million times without a penny of paid media. Hundreds of applicants later, we’re pleased to report it did the job beautifully.

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When Mrs May came to leave office later in the year it felt only right to create a farewell viral. This second outing bagged 50 million organic views and was even shown on Good Morning Britain.