Waste is a hidden crisis, it’s easy to chuck something into the bin, and not think about where it ends up. We wanted to break that loop, and create a campaign that people remember when they’re about to throw something away. The striking image of children standing on a landfill, brought the real impact of the waste crisis into stark reality, which when combined with them singing the Louis Armstrong classic ‘What a wonderful world’, didn’t leave much room for interpretation - Let’s not waste our wonderful world.