manscaped_title.png
 

THE TASK

Create a film that launches the Lawnmower 4.0, increasse brand awareness, and product sales.

THE SOLUTION

Make Manscaped relevant to the UK market. We moved Manscaped on from the American bro humour, bringing some world famous British sense of humour.  Using euphemism we are able to skirt around the awkwardness of talking about balls, and deliver technical product points in a way that cuts through.

THE CREATIVE

How do you talk about balls, without talking about… balls? We created a creative platform around sports balls, allowing us to speak facts about how to maintain them, without getting into trouble with the broadcasters. Snooker, the world’s smoothest ball, was a natural place to start, with a protagonist that has a certain charm, and well, smoothness.

COUNTRIES RELEASED
UK, US AND AUSTRALIA

3

GLOBAL COMBINED
ONLINE VIEWS

9M

LOWER CPA THAN MANSCAPED AVERAGE

40%

Arrow_edited.png