Create a film that launches the Lawnmower 4.0, increasse brand awareness, and product sales.
Make Manscaped relevant to the UK market. We moved Manscaped on from the American bro humour, bringing some world famous British sense of humour. Using euphemism we are able to skirt around the awkwardness of talking about balls, and deliver technical product points in a way that cuts through.
How do you talk about balls, without talking about… balls? We created a creative platform around sports balls, allowing us to speak facts about how to maintain them, without getting into trouble with the broadcasters. Snooker, the world’s smoothest ball, was a natural place to start, with a protagonist that has a certain charm, and well, smoothness.