We’ve been raving about Farmdrop for years, so it was an honour to create their first ever TV Commercial. The online grocer’s mission to ‘Fix the Foodchain’ means they really are doing everything the right way: from paying their suppliers fairly, to supporting sustainable farming methods, reducing plastic packaging and even delivering in electric vans.
We focused on the idea that whilst Farmdrop wants to ‘Fix The Foodchain’, their consumer wants the best tasting food that money can buy. The insight was simple, by Farmdrop doing things the right way, the consumer wasn’t compromising on flavour, if anything they were actually upgrading. This marriage of feel good ethics and tasty food brought us to a raving farmer (naturally).
Created in lightning speed during lockdown; just 6 weeks to crack strategy, creative and production.