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THE TASK

Deliver cost effective signups for a new subscription product and increase brand awareness.

THE SOLUTION

THE CREATIVE

Our campaign took our audience on a journey into the mythical world of car insurance, that isn’t shit. Combining trippy animated visuals with live action, the film uses humour, and a talking dolphin, to deliver product points, and show our audience what better car insurance could look like.

Stick it to traditional insurance. The platform we created talks directly to frustrated young drivers in a way stuffy old insurance never could. Creative educates on the products, offers a clear call to action and cuts through with distinct visuals and relatable copy.

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UPLIFT IN SALES

108%

INDUSTRY AVERAGE
RESPONSE RATE

2X

BRAND
AWARENESS

3X