EXPERIENCE FOOD EUPHORIA
THE TASK
Branch out beyond their ethical early adopters and unlock growth with a larger foodie audience.
THE SOLUTION
What matters to affluent foodies is connecting with the very best producers and produce.
What matters to Farmdrop is fixing the food chain.
The sweet spot Doing the right thing tastes euphoric. We knew Farmdrop’s undeniable ethical credentials - paying farmers properly; sourcing locally; championing seasonality; insisting on sustainable farming methods; super high animal welfare - actually led to better tasting food.Knowing the power of emotions around great-tasting food, we knew we needed to land the message: when produce has been done the right way the flavour is upgraded.
THE CREATIVE
Our creative work took cues from feel-good 90s rave music and posters. We used these to create an uplifting, celebratory campaign that showed the sheer euphoria you enjoy when buying and eating Farmdrop produce; a food experience that cannot be matched by any other supermarket or food delivery service. The OOH featured real Farmdrop employees with produce exploding out of their heads, directly inspired by rave posters.
HALF TARGET CPA
50%
INDUSTRY AVERAGE
RESPONSE RATE
2X
BRAND
AWARENESS
2X